Tuesday, July 05, 2011

Why the rush-or lack thereof?

This just in, courtesy of Glenn Fleishman at Wi-Fi Networking News:  Taco Bell unwires-slowly but surely.

Seriously, if the tone of the press release Fleishman quotes is any indication, even Taco Bell's management doesn't seem too enthusiastic about the prospects for this combination Wi-Fi/television package, which won't even be in all 5,600 of their locations until 2015.  That's right-four years to roll out less than 6,000 hotspots.  By then not only will direct competitor McDonald's have roughly a decade-long head start as a Wi-Fi venue, as Fleishman points out, but both they and indirect competitor Starbucks will have been free and open for half  that time. 

And maybe it's just because I'm not the fan of Mexican food that others are, but Taco Bell has always struck me as being more of a grab-and-go place than a sit-and-surf one.  I'm sure that changing that perception is one of their motiviations for this, but once again, four years is a long time period over which to try and effect that change.  It's also still somewhat of an open question whether a scheme that sounds suspiciously like an attempt to replicate the shop-at-home craze that accompanied the rise of cable TV in the 1980s is the best way to do it.

Look for reviews once the rollout reaches the metro...if it ever does.

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