Thursday, March 18, 2010

Drip...drip...drip...

Call it Starbucks Cappucino Torture, I guess.

The latest on their "buy something else and we'll throw a little in" Wi-Fi offer, courtesy of Glenn Fleishman over at Wi-Fi Networking News:  Spend at least $5 and register your card, then you can get two hours' free access per day in perpetuity.

Why, Starbucks, why?  Why this agonizingly slow, kicking-and-screaming drag towards the free world?  What's the point of stretching it out like this?  What do you hope to gain?

I'd like you to give me one reason-just one-why anyone would drive past a McDonalds and its free and open access to come into one of your locations and jump through all your hoops for just two hours a day.

Because frankly, I can't think of one.

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